---
title: "What is Layo"
description: "Layo lets brands and creators design AI influencers and star them in short videos."
url: "https://docs.layo.co/"
---

> For agents: every page is listed at https://docs.layo.co/llms.txt. Search the docs over MCP at https://docs.layo.co/mcp, no sign-in needed.

# What is Layo

Layo lets brands and creators design an AI influencer once, then reuse them across every image and video.

## What you make [#what-you-make]

- **An influencer:** an AI person with a look and a voice.
- **Looks:** how your influencer appears.
- **Videos:** new short videos made from a prompt, or a clip you upload with your influencer swapped in.

## How it works [#how-it-works]

Everything you make belongs to a workspace, along with its credits. Generations cost credits, and Layo shows the price
before you spend them. Choosing or making a voice is free.

## Where to go next [#where-to-go-next]

- New here? Start with the [quickstart](https://docs.layo.co/quickstart).
- Want to know what things cost? Read [credits](https://docs.layo.co/credits).
- Using a coding agent? See [MCP setup](https://docs.layo.co/connect).