---
title: "Influencers"
description: "Design an AI influencer once and reuse them across every image and video."
url: "https://docs.layo.co/guides/influencers"
---

> For agents: every page is listed at https://docs.layo.co/llms.txt. Search the docs over MCP at https://docs.layo.co/mcp, no sign-in needed.

# Influencers

An influencer is an AI person your workspace designs once and reuses across every image and video.

## Design one [#design-one]

Start from a description, one or more reference photos, or both. A reference is a photo that shows what your influencer
should look like.

## Refine them [#refine-them]

Ask for changes in plain words, like "shorter hair" or "more freckles". Each change makes a new option, so you can go
back to one you liked.

## Finish setup [#finish-setup]

An influencer needs a look, a voice and a name. If you leave part way through, you can continue setting them up later.